The new future of B2B commerce has arrived

BUY THE BOOK
Bot 2 Bot book 3D cover
Andy Hoar speaking at conferences

In Bot 2 Bot: The New Future of B2B Commerce, Andy Hoar cuts through the AI hype and explains what B2B executives at manufacturers, distributors, and technology companies need to understand, and do, as commerce increasingly shifts from human-led workflows to machine-assisted and bot-to-bot execution.

An engaging, approachable format for key insights

This full-color book includes over 150 breakout elements highlighting key data and strategies:

Book page sample

Detailed charts diving deep into the latest industry research

Book page sample

Key Terms focused on the latest AI concepts and practices

Book page sample

Executive Insights with actionable intelligence from prominent B2B insiders

Book page sample

Data and statistics that zoom in on essential details guiding AI-focused strategies

BUY THE BOOK

Who is this book for?

B2B execs with charts illustration

B2B Commerce Leaders

For teams rethinking digital commerce, sales enablement, and customer experience.

Manufacturing illustration

Manufacturers & Distributors

For organizations preparing for more automated, data-driven buying journeys.

Product design illustration

Technology & Product Teams

For leaders building the infrastructure that AI agents and enterprise buyers will rely on.

Marketer illustration

Sales, Marketing & Strategy Executives

For teams trying to understand how buyer behavior, content, data, and go-to-market motions will change.

BUY THE BOOK

What this book explains

Bot and human illustration

The rise of agentic buying

How AI assistants, procurement systems, and autonomous workflows are changing the B2B buying process.

Discoverability illustration

The new rules of discoverability

Why product data, content structure, trust signals, and machine-readable information matter more.

Preparation illustration

How companies can prepare

What B2B sellers, marketplaces, manufacturers, distributors, and technology vendors need to do next.

BUY THE BOOK

“B2B isn’t being optimized. It’s being rewritten. Survival won’t be the default.”

— Andy Goodfellow, SVP & CTO, Zoro.com

“Over many years, I’ve seen Andy Hoar make bold and accurate calls ... he does it again in this compelling book.”

— Sucharita Kodali, VP and Principal Analyst, Forrester

“Bot 2 Bot is accessible and informative, combining real-world examples and perspectives from industry execs.”

— Adrienne Hartman, Executive Vice President of Marketing, J.J. Keller & Associates, Inc.

“This book makes a sharp, credible case that intelligent agents will reshape how businesses buy and sell.”

— James Thomson, Ph. D., former
Amazon exec, author, brand advisor

BUY THE BOOK
Andy Hoar headshot

About the author

Andy Hoar

Founder of Paradigm B2B and co-founder of Master B2B
Andy is one of the world’s leading authorities on B2B eCommerce business and strategy. He’s written about, and consulted extensively with, distributors and manufacturers at global Fortune 100 companies and leading midmarket B2B companies that are digitizing their direct and indirect selling initiatives. Prior to founding Paradigm B2B and Master B2B, his joint venture with Brian Beck, Andy was a vice president and principal analyst at Forrester Research, where he authored the seminal work on B2B eCommerce.

Contact Andy about engagements and appearances