The 2026 Paradigm B2B Combine

The purpose of the Paradigm B2B Combine is to identify explicitly where individual eCommerce solutions are strong vs. weak. Andy Hoar puts the eCommerce platform vendors through the paces so that you, B2B technology buyers, can make well-informed decisions without having to spend months of time executing your own research.

The full results from the 2026 Paradigm B2B Combine are available in our eighth-annual PDF report. Or you can find the best solution for your company’s specific eCommerce needs with our interactive Paradigm B2B eCombine.

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INTERACTIVE ECOMBINE

The Interactive Paradigm B2B eCombine

We designed the interactive Paradigm B2B eCombine to quickly match you with the best eCommerce platform solutions to fit your company’s specific needs. We do so based on how you rank the importance of up to 28 criteria across 12 categories (e.g., Total Cost of Ownership, Ability to Execute, Promotions Management, Site Search), along with details about your business. We can also help you meet peers who are evaluating platform vendors.

eCombine screen grab - Select priorities

Select your top priorities

Rank components of those priorities

Review your eCommerce platform matches

Learn about your matches

Learn more about the 2025 Paradigm B2B eCombine from Andy Hoar, CEO of Paradigm B2B.

The Complete 2026 Paradigm B2B Combine

In the our eighth-annual PDF report, B2B eCommerce expert Andy Hoar conducts an objective and independent evaluation of the leading B2B eCommerce platforms. His Paradigm B2B Combine process rejects oversimplified “winner-take-all” 2×2 box approaches in favor of a unique methodology that awards gold, silver, and bronze medals for special achievement based on 38 criteria across 12 distinct categories.

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The Leading Vendors Ranked in the 2026 Paradigm B2B Combine

Paradigm B2B selects vendors to evaluate based on their reputation among B2B buyers and the frequency within which their solutions appear in representative B2B eCommerce consideration sets. Paradigm B2B’s invitation process is a pure “no pay for play” process—no vendors can pay for admission to or placement within the Combine. The Midmarket and Enterprise reports are designed for B2B technology buyers working at companies with $50-$500M and $500M+ in total annual revenue respectively.

MIDMARKET

ENTERPRISE

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A look inside the Paradigm B2B Combine

Category Analysis (Enterprise)

Category Analysis (Midmarket)

commercetools Product Analysis (Enterprise)

BigCommerce Product Scores (Midmarket)

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“If you’re in the process of selecting an eCommerce platform, you cannot do any better than Andy Hoar’s Paradigm B2B Combine for its efficiency, effectiveness, and objectivity.”

— Steven Nghe, Head of Marketing & Communications, Kloeckner Metals Corporation

“Andy knows what B2B distributors and manufacturers need and he takes the time to identify truly-differentiated capabilities vs. what's just ‘good enough’ in key areas.”

— Stacy Hanks, Vice President of Global Digital Commerce, SureWerx

“I trust and rely on Andy Hoar’s work. He’s covered the B2B eCommerce space for years and brings unmatched knowledge about how these platforms really perform.”

— Adrienne Hartman, Executive Vice President of Marketing, J.J. Keller & Associates, Inc.

“What sets the Combine apart is that it evaluates solutions in distinct categories, which enables our respective teams to really zero in on who excels in a particular area.”

— Sean Donovan, Digital Channels Manager, MSA Safety

“Andy Hoar’s Paradigm B2B Combine report is a must-read for anyone evaluating B2B eCommerce platforms. It’s clear, concise, and packed with insight.”

—Sean Cummings, Managing Director, eCommerce, UFPI

“Few people know the B2B eCommerce platform landscape as thoroughly as Andy Hoar. His long track record of research and analysis makes his recommendations ones I take very seriously.”

—Anam Makani, Digital Product & Operations, Copeland

“Andy understands the unique requirements of B2B manufacturers and distributors. His evaluations go beyond feature lists to identify the capabilities that people like me truly need.”

—Samer Shehadeh, Director of eCommerce & Conversion, Integrated Power Services (IPS)

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Midmarket Edition

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Enterprise Edition

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